Task Management
Staffbase
3 mins read 👀
MY ROLE
Product designer
Product designer
TEAM
Ales Ruzic, Engineer
Ales Ruzic, Engineer
Gregor Svrznjak, Engineer
Gregor Svrznjak, Engineer
Dabin Im
Dabin Im
TIMELINE
Jul 15, 2025 → Aug 31, 2025
Jul 15, 2025 → Aug 31, 2025
DESCRIPTION
Designed and launched a Task Management feature to help frontline managers coordinate distributed teams, directly within the Staffbase intranet app.
Designed and launched a Task Management feature to help frontline managers coordinate distributed teams, directly within the Staffbase intranet app.
CONTEXT
Customers relied on external tools for their store coordination that were costly, fragmented, and not built for low tech-savvy users. At Staffbase, this space was largely unexplored, relying on an external solution with technical and UX limitations.
I joined early with no clear direction and, together with two engineers. We defined and built the product in-house.
Customers relied on external tools for their store coordination that were costly, fragmented, and not built for low tech-savvy users. At Staffbase, this space was largely unexplored, relying on an external solution with technical and UX limitations.
I joined early with no clear direction and, together with two engineers. We defined and built the product in-house.
SPOILER ALERT
It generated €700k in closed deals and €700k+ late-stage pipeline. Scaled into a dedicated cross-functional team.
It generated €700k in closed deals and €700k+ late-stage pipeline. Scaled into a dedicated cross-functional team.
Store coordination sits at the core of daily operations for retail teams, yet the experience of many of our customers had evolved into a fragmented external set of tools that became too costly for them.
This project explores a new approach to task management within Staffbase, strengthening the product’s position in sales, while replacing external systems with a simple, integrated experience designed for low tech-savvy users.
Store coordination sits at the core of daily operations for retail teams, yet the experience of many of our customers had evolved into a fragmented external set of tools that became too costly for them.
This project explores a new approach to task management within Staffbase, strengthening the product’s position in sales, while replacing external systems with a simple, integrated experience designed for low tech-savvy users.
The Original Experience
The Original Experience
Task management relied on an external iframe solution. Assigning and tracking work across locations was not possible and not suited for low tech-savvy users. With almost no user adoption we had to change things up.
Task management relied on an external iframe solution. Assigning and tracking work across locations was not possible and not suited for low tech-savvy users. With almost no user adoption we had to change things up.
Design goal
Design goal
Simplify task management into a clear, integrated experience that enables teams to assign, track, and complete work with ease.
Simplify task management into a clear, integrated experience that enables teams to assign, track, and complete work with ease.
Solution 1
Solution 1
Turning creation into a effortless experience.
Turning creation into a effortless experience.
Building the experience from scratch gave us a lot of creative freedom. We broke task creation down to its essentials while making room for a more functional experience that delivers the capabilities users expect
Building the experience from scratch gave us a lot of creative freedom. We broke task creation down to its essentials while making room for a more functional experience that delivers the capabilities users expect
Solution 2
Solution 2
Designed for clarity. Built for everyone.
Designed for clarity. Built for everyone.
We stripped things back to the essentials, a simple list that shows what needs to be done without adding complexity. It’s designed for people who just want to get their work done. Scrolling through tasks feels familiar, keeping the focus on the work, not the tool.
We stripped things back to the essentials, a simple list that shows what needs to be done without adding complexity. It’s designed for people who just want to get their work done. Scrolling through tasks feels familiar, keeping the focus on the work, not the tool.
Internal MVP
Internal MVP
Solution 3
Solution 3
Stay focused on what matters
Stay focused on what matters
Managing work across locations often makes it hard to see what needs attention. Bringing everything into simple lists makes it easier to stay organized.
“Today” shows what matters now, while “Your tasks” keeps the focus on what’s yours, making it easier to stay on top of the day.
Managing work across locations often makes it hard to see what needs attention. Bringing everything into simple lists makes it easier to stay organized.
“Today” shows what matters now, while “Your tasks” keeps the focus on what’s yours, making it easier to stay on top of the day.
Impact
Launched an MVP in 4 weeks unlocking €1.4M in deals for Staffbase. What started as an exploratory idea quickly scaled into a dedicated product team.
Thanks for reading 💛
Impact
Thanks for reading 💛
Launched an MVP in 4 weeks unlocking €1.4M in deals for Staffbase. What started as an exploratory idea quickly scaled into a dedicated product team.